On x Distance 2023 Racing Kit
At the crossroads of pinnacle performance and contemporary style culture, DISTANCE is a leading specialty running retailer. The first store opened in Lyon (France) in 2018 to test their retail concept. The model rapidly proved to be successful, compelling seasoned local runners and style enthusiasts alike to gather at this newfound hub of athletic lifestyle. No later than a year after opening the Lyon store, DISTANCE opens a second location in the heart of Paris. Conveniently located in the buzzing neighbourhood of Le Marais the store rapidly became a mandatory stop for all “in the know” global travellers. DISTANCE has now opened its third location in Kenya as a solidarity shop. Its inventory is fulfilled by donations of used footwear, wear test samples, and unsold inventory. This new chapter materialises DISTANCE’s ethos “For All Runners”.
Observers of running culture at large, DISTANCE integrates references to track and field, sports science, and popular culture in creating this very singular version of our racing kit. Circles and polka dots proved to be prevalent icons in linking visual language of each field of reference (see annex for project mood boards). Furthermore, polka dots and circles are reminiscent of Swiss graphic design heritage and add a layer to the collaborative nature of this project. The colour choice comes to seal the design connecting it to On’s OAC, the brand’s elite group of track athletes. The racing kit will be unveiled at the occasion of the Paris Diamond League event in June 2023. Members of the OAC team will be competing in DISTANCE’s kit. For the occasion, On will also host a gallery show presenting the work of Thibaut Grevet. The kit comprises a tank top and short for men, a crop top and short for women, as well as a unisex t-shirt.