Nike "Eliud Kipchoge" Collection

IT'S JUST THE START.

Whenever someone trains with Eliud Kipchoge, they're asked to plant a tree at his base camp to signify their growth. A reminder that No Human is Limited.

The sockliner graphics mimic that growth with branches moving forward towards the front of the shoe.

The red clay color fade nods to the Kenyan dirt that stains the shoes when training. 

The font is a play on African trees that have fractal-like patterns on the surfaces.