Inspired by Nike co-founder Bill Bowerman and his obsession with enabling the best possible athlete performance. Bowerman was so focused on optimization that he would take a ballpoint pen and “dot” a Swoosh on the side of his athletes’ spikes to save the weight from stitching on a logo.
Nike designers were inspired by Bowerman's sketchbooks, creating typography based on his actual notes. A nod to the person who created “the blueprint for serving athletes” seemed right as the best in the world head to Paris this summer.